APPLE IP Case Study: Learn how Apple protects its game-changing innovations with patents, trademarks & designs
Synopsis:
Apple is widely considered the foremost innovative company in the world. The company created a game-changing innovation such as the PC, iPod, iPhone, and iPad. This presentation looks at how Apple innovation uses IP rights to push the pace of innovation and protects its market share and profit margins.
Date: 5 May 2020 (Thursday)
Time: 2:30PM – 3:30PM
Location: Online (Facebook LIVE)
Presenter:
-Mr.Lok Choon Hong
(Managing Director at Pintas IP Group)
Moderator:
-Mr.Henry Thy
(Founder of BigDomain)